A conversation about SEO, content marketing, influencer marketing and… SparkToro !! – Marketing Leaders

0:00 : Intro
1:02 : Who is Rand Fishkin?
3:03 : How Moz's Blog took off thanks to content marketing?
9:55 : How Rand Fishkin's Whitheboard Friday became the content marketing nugget of SEO experts?
15:29 : What role should SEO still play in a marketing strategy? The AirBnB Example
22:46 : Influencer marketing or influence marketing?
28:20 : Can Sparktoro be used as an alternative to personas?
32:10 : Futur of SEO for the next 3-5 years?
35:20 : Can SparkToro be used for Start-up''s digital PR?
43:24 : What is a marketing leader? Rand Fishkin's definition
47:29 : Rand Fishkin likes France

I'm Karine and I would love to keep the conversation about marketing and innovation going.

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