Why are brands, marketers and entrepreneurs everywhere spending billions of dollars on Influencer Marketing…and get frustrated when it doesn’t work?

Everyone is doing Influencer Marketing…and almost everyone is doing it wrong.

Why? They believe some common myths of Influencer Marketing.

Influence is not social media.

Influence is not popularity, reach or even engagement.

Influence is not universal.

Influence is the most powerful tool we have to grow our brands and impact the world. So how do we achieve it? How do we align with those who have it? The Influencer Code was born to answer that, it's not a tactic, or even a strategy, it's a way to think…that changes everything.

In this fun, customized and energetic talk, Amanda shares the Influencer Code framework that has helped hundreds of entrepreneurs, executives, leaders and brands improve how they employ influencer marketing to achieve long term success and bottom line growth.

By the end of this session, you’ll…

Recognize the biggest myths of influence: You’ll learn why brands and marketers get influencer wrong (and how to get it right).
Understand the biggest challenges of Influencer Marketing: You’ll learn what brands struggle most with…and how to navigate and conquer those challenges.

Learn the Influencer Code framework: You’ll learn how the proven Influencer Code framework will help you craft identify, approach and connect with the right influencers, no matter the size of your brand or budget.
Build Better Influencer Alliances: You’ll learn how to build deeper relationships that go far beyond any one-off transactions and create partnerships with exponential value.

Leverage your Influencer relationships across all elements of your business: Learn all the non-obvious ways you can work with influencers to achieve brand growth far beyond the flawed direct-attribution model.