Ian Randolph Speaks at the Influencer Marketing Show 2021
How learning to think like a behavioural scientist will take your influencer marketing to the next level!
Most brands in the world have access to the same data. They use the same top-line metrics, such as likes, followers and audience demographics to guide their influencer marketing strategy.
But, is that data enough to understand influence? Influence explains how people impact on each others’ thinking and behaviour. We’ve found at Tailify that the data currently available is not enough to understand this relationship. It doesn’t explain why your influencer marketing works, or why it doesn’t work.
In this session, we will explain how the combination of behavioural science and data science promises to crack the code of influence. We will take you through our discoveries into how to predict influencer performance and elevate return on influence to game-changing levels.
Contact Tailify at info@tailify.com
Great presentation Ian.
Wait… you aren’t me.
This is really really interesting. Thanks Ian!
Really interesting indeed!