Influencer Marketing EXPLAINED… by an Influencer
Originally aired January, 2020. Influencer marketing is apparently stupid and useless.
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This episode's audio –
Sara has a very relaxing voice, these solo episodes are great.
Robin fax
“Unproven practices.” ? It’s insane that Ad Age gave any time and space at all to someone so ridiculously wrong.
Preach it!! Whenever I hear or see a quote about “X% of insert demographic” I immediately think “what was the sample size, demographics, year, etc… of this study? Show me the raw data, SHOW ME THE NUMBERS!” So you are definitely not alone in your outrage at flippant/shallow opinion pieces.
By far one of my favorite That Creative Life episodes, so glad you put it in here too, Sara!
The reason they are saying this is they are becoming irrelevant in our social media environment….if you are not in this medium…and only living in the old style of advertising….see how that has worked for companies like JC Penney, Sears, K-Mart ect…..people live with their phones, tablets etc….I believe they are just bitter that this is the future…..keep doing what you are doing….!!!
Great video! Loved hearing your scathing sarcasm coming through especially on how there is no proof. See trackable metrics lol
Solo episodes with you are just great! Never doubt that. 🙂
I listen to this podcast all day at work. love it ☁
You nailed it about traditional marketing and influencer marketing.
You made some good points. It’s a long vid, I watched it in two parts but I like this format. I really like listening to your voice. Even when you think you are ‘ranting’ you still sound even keeled.
One of your best rants. Gonna save this video to win some arguments
Really like this podcast. Just subbed!
Great content ! Cheers from France !
Great podcast. Can I ask where you got your top from? Looks great on you.
Marketing and marketers tend to be gross; news at 11.
Also, this video was just as gross.
Video quality was very crisp this ep
55:55 “you have a Latina, White, Black … different ads … that has a different person that can relate to that demographic.” I want our world to solve the problem of relatability depending on race. What’s the best way for me to follow this marketing advice today, without a fear that I’m becoming part of the problem?
me listening to this with no interest in becoming an influencer or marketing ???
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boo bob??? boo bob ????