Influencer Marketing for Beginners – Scott Paul
In this video, Scott is going to show us behind the influencer marketing curtain. He’ll explain how companies find influencers and how you can become an influencer yourself.
Scott Paul, himself, on Linkedin
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Influencer marketing is definitely a great strategy for growth and reaching a larger audience. The only problem is the ever-increasing number of fake influencers.
When doing influencer marketing for the first time, make it a habit to audit them via *influencer auditor* in order to ensure legitimacy. Ever since the influx of fake influencers by the end of 2018 it’s been hard for beginners to actually get started
Just exactly what I was talking about. While influencer remains to be very effective, it’s those fake influencers that dirty the influencer marketing industry.