What is the future of influencer marketing in 2019? What is influence, actually? And how can we measure it?

For influencer work that drives ROI, from product marketing to public affairs, we need to go beyond follower counts. This is a recording of a talk I gave at Social Media Week London 2018 on influencer marketing. Here you'll get an introduction to our data-driven approach to influence that combines art & science, online and offline influence into a complete framework for applying the right kind of influence to your communications challenge.

For a full transcript of the talk check out the article:

For more on the data-driven, four-dimensional RARA method, check out the OTHER article: