Influencer Marketing, The Creator Economy & Entrepreneurship – Ben Jeffries, CEO Of Influencer
Ben Jeffries, CEO Of Influencer Talks About Starting Influencer, Raising Money, Influencer Marketing, Entrepreneurship and the Creator Economy. In this episode Ben Jeffries talks about starting Influencer.com, dropping out of University and finding his co-founder Casper Lee. Ben talks about the journey of raising money and scaling the business over time. We also talk about how the Influencer marketing is changing from a creator and a brand perspective. He talks about how to start a business and how to grow a business. This is a business podcast, start up podcast and creator economy podcast. Influencer are an influencer marketing agency focused on the UK and US markets.
00:00 – Welcome Ben.
04:00 – Importance of the platforms for Influencer marketing?
06:41 – A funny story, which has happened you at work?
08:50 – Influencer got started and how Ben and Casper met?
13:50 – What was raising money like? Any Advice or Tips?
20:50. What is the creator economy like?
22:58 – What’s the scale of Influencer?
23:37 – What's been more important to your business, people, process or technology?
34:10 – What makes you tick?
This is episode five of Coffee For Scalers. The coffee for scalers podcast is all about scaling an online video business. I’ve come across fascinating businesses from my fifteen years working in online video at YouTube and Tubular Labs. I’m going to interview founders of businesses who have scaled a business focused on digital. In the podcast we talk about their business story, how they scaled their business and what they've been proud of during this journey. Let me know what you think of the podcast and please tell your friends.
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