Influencer Marketing with Rachel David
In this video, I interview influencer marketing expert, Rachel David. Rachel owns a company called Hashtag Communications which is a modern day public relations firm that specializes in social media and influencer marketing.
During our interview, Rachel and I discuss:
– Properly identifying and working with influencers to see results for your business
– How to create high employee engagement while managing remote employees
– Why companies need to focus on a flawless UX before getting influencers involved
– Why social media customer service is important (when your competitors are one click away)
If you enjoyed this interview, hit that subscribe button to be alerted whenever I release a new video.
Check out some of my other videos on company culture, employee engagement and customer experience:
3 Employee Engagement Training Strategies:
How To Transform Your Company Culture in 2019:
To learn more about Rachel David, visit her channel here:
when collaborating with influencers for the first time, make it a habit to ensure they are legitimate by means of auditing via *influencer auditor*
Here are Rachel’s stats from the interview
1) 60% of consumer products bought online are made by someone they saw on social media
2) Only 3% of consumer products are sold because of a traditional celebrity endorsement
Awesome video. Loved watching it.
To view the National Hiring Day video I did with McDonald’s, click here: https://youtu.be/IctG56Dnw2k?t=1
To see videos on Rachel’s channel, click here: https://www.youtube.com/user/RachieDavid8