“2 or 3 campaigns will not make your brand! You have to be consistently at it for years”

Content marketing is critical, whether you’re chasing sales or website traffic. It isn’t as easy though, especially for a startup where change- across product, people and placement- is the only constant. And when you’re caught by these waves of change, you either sink or swim unless, of course, you’re smart enough to build a boat and turn a profit by offering rides.

Influencer, content entrepreneur and internet sensation Tanmay Bhat did just that as he built India’s first viral content business. From engaging a room full of comedy enthusiasts to winning millions of subscribers on YouTube, Tanmay has literally defined the formula for user engagement and retention.

"Virality isn't science! It’s a product of experimentation," says Tanmay.

With social media gaining more popularity by the day, your company’s valuation is definitely linked to customer validation. So if you want to scale your brand love, tune in to this episode of #BuildingItUp with Bertelsmann to catch his definitive guide on creating viral content.

Time range Topic of discussion
1:28 On being the first generation of the English stand-up comedians
2:08 How did AIB (All India Bakchod) happen?
3:21 Was AIB the first troop loop content-led startup?
4:03 Was AIB helping brands use what you had learned?
5:30 Importance of content and why it can be a powerful mover in a startup journey?
7:50 Why have artists in your company & why you got to start thinking content first
from the platform
10:06 How does a founder come to terms with an artist with a very different mindset?
11:45 What are your predictions for content and content marketing in the country?
13:05 Does influencer marketing work in India?
15:41 Myths about content for start-ups and founders
17:40 People think content marketing is cheap, inexpensive
18:56 You need to be creative enough in a fearful way
19:25 Should brands take a strong controversial stance where they shouldn't have any
business taking?
20:13 Why brands have to operate like people?

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#podcast #BuildingItUp #ContentMarketing #TanmayBhat