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As consumers become more media savvy, influencer marketing becomes more prominent.

Influencer marketing allows brands to connect directly with customers through the seemingly-natural endorsement of someone they already trust. It works: 92 percent of consumers trust influencer marketing over traditional advertising and sponsored influencer content delivers 11 times the ROI than a standard banner ad.

It’s become so lucrative that celebrity influencers like Kylie Jenner and Cristiano Ronaldo can charge up to $1 million for a sponsored Instagram post. But the influencer landscape and rules-of-engagement continue to evolve. This includes stricter requirements when posting sponsored content, the growth of micro-influencers, and new content types on emerging platforms.

Listen back to our discussion with marketing experts on influencer marketing trends, how to determine if influencer marketing is right for your brand and if so, how to identify and engage the right influencers to meet your marketing goals.