Spending on influencer marketing is expected to top $4 billion in 2022 in the US alone. However, the explosive growth of this market hasn’t been without growing pains. The relationship between social platforms and businesses has changed dramatically with the onset of shoppable content and direct checkouts, and the most effective influencer marketing strategies in terms of LTV now engage rather than acquire consumers.

But what are the new rules for success?

BoF meets Conor Begley, chief strategy officer of CreatorIQ and one of the Tribe Dynamics co-founders to discover how businesses can reframe their influencer strategies for success in today’s market.

Conor Begley, chief strategy officer, CreatorIQ & co-founder, Tribe Dynamics
in conversation with Robin Mellery-Pratt

This BoF LIVE is in partnership with Tribe Dynamics, a CreatorIQ Company. Learn more at

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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com