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Snow Notes:
(1:30) A different approach to influencer marketing
(6:10) Influencers vs Content Creators
(12:00) Difference between social media
(14:00) How trends start on social media
(16:45) How to do influencer marketing nowadays
(23:00) Planning vs freestyle
(24:45) You want to partner up with the right influencers
(26:40) Influencer marketing is evolving
(29:20) Influencers are co-creators now
(33:00) Influencers vs ambassadors
(37:30) The WHY of influencer marketing